RELATE: A Reinforcement Learning-Enhanced LLM Framework for Advertising Text Generation

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• RELATE is a reinforcement learning-based framework that unifies ad text generation and objective alignment into a single model.method 95%
• RELATE incorporates conversion-oriented metrics and compliance constraints as multi-dimensional rewards.method 90%
• RELATE improves conversion performance by generating high-quality ad texts under policy constraints.result 85%
• RELATE outperforms baselines in extensive experiments on large-scale industrial datasets.result 90%
• Online deployment of RELATE on a production advertising platform resulted in statistically significant improvements in click-through conversion rate (CTCVR).result 95%
• Current industrial advertising text generation systems often separate text generation from downstream metric alignment, leading to misaligned optimization objectives.technical 80%
• RELATE's effectiveness is validated by a 9.19% increase in conversion rate (CTCVR) during online deployment.result 90%

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