Pitch deck outline
10–12 slides for a science-to-startup pitch. Fill each section with 1–2 sentences or bullets.
Slide 1 — Title
Company name, tagline, one-line thesis
What does the company do in one sentence?
Slide 2 — Problem
Who has the pain? What is the cost of inaction?
Anchor in a real customer or market failure. Use numbers if possible.
Slide 3 — Solution
What you build and why it works
Connect to the research or IP. One clear value proposition.
Slide 4 — Why now
Market timing, tech readiness, regulatory or adoption tailwinds
Why couldn’t this have been built (or sold) 3 years ago?
Slide 5 — Market size
TAM / SAM / SOM with sources
Bottom-up preferred. Show your beachhead and expansion path.
Slide 6 — Product / demo
What it looks like — screenshot, workflow, or live demo
Focus on outcome, not features. One “aha” moment.
Slide 7 — Business model
How you make money (pricing, units, margins)
Be specific: who pays, how much, and why they’ll keep paying.
Slide 8 — Traction
Metrics, pilots, letters of intent, early revenue
Even early signals (e.g. waitlist, LOI) show momentum.
Slide 9 — Competition
Alternatives and your differentiator (2×2 or table)
Acknowledge incumbents; stress why you win on speed, cost, or quality.
Slide 10 — Team
Founders and key hires — relevant expertise and credibility
Why this team can execute on this idea. Include research/commercial mix.
Slide 11 — Ask
Round size, use of funds, milestones for this round
Tie dollar amount to 12–18 month milestones (e.g. first revenue, key hire).
Slide 12 — Thank you / contact
Name, email, calendly or next step
ScienceToStartup — Resources · sciencetostartup.com